Instagram Quietly Rolled Out "Audience Affinity Scores" - Here's What It Means for Quote Cards

Instagram's new Audience Affinity Scores silently redefine how quote cards get discovered. Learn how this crucial metric impacts your reach and engagement.

A new, subtle shift on Instagram is completely redefining content visibility: the quiet rollout of "Audience Affinity Scores." While not officially announced in a splashy press release, Instagram's backend metrics have confirmed the increasing influence of these scores, and for creators relying on quote cards, this changes everything. What exactly is an Audience Affinity Score, and why should it be paramount in your content strategy? \n\n## What are Instagram's Audience Affinity Scores?\n\nInstagram's Audience Affinity Scores are a weighted metric used by the algorithm to determine how